Product Designer

Design and evaluate accessible product flows with relevant specialists and users, addressing barriers and documenting unresolved limitations. Apply this to a complete journey within one product team.

Deliver coherent interface flows and visual decisions, including error and recovery states, and refine them through critique and user evidence. Apply this to a complete journey within one product team.

Reuse or extend documented components and patterns with clear states, constraints and implementation guidance. Apply this to a complete journey within one product team.

Review an implemented journey against intended behaviour and outcomes, then coordinate and evaluate a justified improvement. Apply this to a complete journey within one product team.

Build and compare design alternatives using suitable prototypes and user feedback to inform a real design decision. Apply this to a complete journey within one product team.

Revise a design decision using relevant evidence, recording the tradeoff and checking the effect in real work. Apply this to a complete journey within one product team.

Frame a complex design problem as connected questions and testable increments while preserving important system constraints. Apply this to a complete journey within one product team.

Choose and complete a useful next design step under uncertainty, making assumptions and delivery constraints explicit. Apply this to a complete journey within one product team.

Explain design reasoning, evidence and changes clearly enough for affected colleagues to act and respond. Apply this to a complete journey within one product team.

Agree design goals, decision ownership and scope with affected stakeholders, renegotiating changes before they block delivery. Apply this to a complete journey within one product team.

Work with research colleagues to investigate a design uncertainty and apply supported findings throughout the experience. Apply this to a complete journey within one product team.

Explain how collaboration practices can exclude people and how participation differs from agreement.

Coordinate agreed design contributions, follow through and renegotiate commitments before other contributors are blocked. Apply this to a complete journey within one product team.

Seek and accurately represent conflicting perspectives, credit contributions and use them to improve a design decision. Apply this to a complete journey within one product team.

Explain how feedback, deliberate practice and reflection support a designer without awarding attainment. Explain this using examples from a complete journey within one product team.

Explain how design needs, fair selection and team responsibilities inform a hiring or organisation decision. Contribute observations within a complete journey within one product team; employment decisions remain with the responsible manager.

Explain the responsibilities of a design manager and how fair support differs from directing every design decision. Contribute observations within a complete journey within one product team; employment decisions remain with the responsible manager.

Explain how a design choice affects customer value, operating constraints and the viability of the product.

Explain the difference between a future experience, an aspiration and a deliverable design increment.