Design Manager
- Manage designers through clear expectations and fair support
- Organise design capacity and hiring for one team
- Maintain conditions for evidence-led accessible design
Design Manager
- Abilities
- 19
- Core
- 9
- Skills
- 48
What the role expects
Each ability shows how far this role takes it: from Understanding, to Achievement in real work, to Demonstration, where you help others.
People3 abilities · 7 skills
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Coach designersCoreAchievement
Help a designer choose a specific development goal, arrange suitable practice and review evidence of progress. Apply this to the outcomes and working conditions of one design team.
3 skills · 2 practice tasks · your starting point in the app -
Hire and shape design teamsCoreAchievement
Define design capacity needs and run structured selection and allocation decisions within agreed employment responsibilities. Apply this to the outcomes and working conditions of one design team.
3 skills · 2 practice tasks · your starting point in the app -
Lead a design teamCoreAchievement
Manage designers with clear accountabilities, timely feedback and fair performance conversations while supporting independent judgement. Apply this to the outcomes and working conditions of one design team.
3 skills · 2 practice tasks · your starting point in the app
Collaboration3 abilities · 7 skills
-
Collaborate inclusivelyCoreAchievement
Make design sessions accessible, invite less-heard contributors and adjust the approach when participation is unequal. Apply this to the outcomes and working conditions of one design team.
3 skills · 2 practice tasks · your starting point in the app -
Follow through on commitmentsCoreDemonstration
Own reliable design collaboration across dependencies and coach colleagues to negotiate commitments without relying on line authority.
4 skills · 2 practice tasks · your starting point in the app -
Welcome different perspectivesElectiveDemonstration
Own constructive resolution of design disagreements and coach others to make room for perspectives that challenge their assumptions.
4 skills · 2 practice tasks · your starting point in the app
Communication2 abilities · 5 skills
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Align design stakeholdersCoreAchievement
Agree design goals, decision ownership and scope with affected stakeholders, renegotiating changes before they block delivery. Apply this to the outcomes and working conditions of one design team.
4 skills · 2 practice tasks · your starting point in the app -
Explain design decisionsCoreDemonstration
Own design communication across boundaries and coach colleagues to explain difficult decisions and unresolved risks clearly.
3 skills · 3 practice tasks · your starting point in the app
Design craft5 abilities · 10 skills
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Improve from real useCoreDemonstration
Own ongoing experience evaluation and coach teams to combine craft review, user evidence and outcome measures responsibly.
4 skills · 1 practice task · your starting point in the app -
Design accessible experiencesElectiveAchievement
Design and evaluate accessible product flows with relevant specialists and users, addressing barriers and documenting unresolved limitations. Apply this to the outcomes and working conditions of one design team.
4 skills · 1 practice task · your starting point in the app -
Design clear interfacesElectiveDemonstration
Own interface and interaction quality and coach others to resolve difficult design problems using evidence and clear craft reasoning.
5 skills · 3 practice tasks · your starting point in the app -
Design reusable patternsElectiveAchievement
Reuse or extend documented components and patterns with clear states, constraints and implementation guidance. Apply this to the outcomes and working conditions of one design team.
4 skills · 3 practice tasks · your starting point in the app -
Prototype alternativesElectiveAchievement
Build and compare design alternatives using suitable prototypes and user feedback to inform a real design decision. Apply this to the outcomes and working conditions of one design team.
4 skills · 1 practice task · your starting point in the app
Strategy2 abilities · 4 skills
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Carry vision into deliveryCoreAchievement
Develop a coherent experience direction and connect it to feasible increments, assumptions and evidence of value. Apply this to the outcomes and working conditions of one design team.
3 skills · 2 practice tasks · your starting point in the app -
Balance user and business needsElectiveAchievement
Compare design options against customer needs, business goals and implementation constraints, then check the selected tradeoff. Apply this to the outcomes and working conditions of one design team.
4 skills · 2 practice tasks · your starting point in the app
Delivery3 abilities · 7 skills
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Adapt designs to evidenceElectiveAchievement
Revise a design decision using relevant evidence, recording the tradeoff and checking the effect in real work. Apply this to the outcomes and working conditions of one design team.
3 skills · 3 practice tasks · your starting point in the app -
Break down design problemsElectiveAchievement
Frame a complex design problem as connected questions and testable increments while preserving important system constraints. Apply this to the outcomes and working conditions of one design team.
4 skills · 2 practice tasks · your starting point in the app -
Progress uncertain workElectiveAchievement
Choose and complete a useful next design step under uncertainty, making assumptions and delivery constraints explicit. Apply this to the outcomes and working conditions of one design team.
3 skills · 2 practice tasks · your starting point in the app
Insight1 ability · 8 skills
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Design from user evidenceElectiveDemonstration
Own the use of user evidence in design decisions and coach colleagues to challenge assumptions without overstating findings.
3 skills · 2 practice tasks · your starting point in the app
See where you stand against Design Manager.
Confirm your starting point, see your exact gaps and find a mentor who’s done it. Join the pilot waitlist and we’ll be in touch as places open.