Principal Product Designer

Own accessible design decisions and coach others to integrate access needs into discovery, design and implementation. Apply this to foundational experiences across a product portfolio.

Own interface and interaction quality and coach others to resolve difficult design problems using evidence and clear craft reasoning. Apply this to foundational experiences across a product portfolio.

Own coherence across connected patterns and coach contributors to evolve shared resources without spreading inconsistent exceptions. Apply this to foundational experiences across a product portfolio.

Own ongoing experience evaluation and coach teams to combine craft review, user evidence and outcome measures responsibly. Apply this to foundational experiences across a product portfolio.

Own prototype-led exploration and coach others to choose useful fidelity, interpret feedback and avoid unsupported conclusions. Apply this to foundational experiences across a product portfolio.

Own alignment through difficult design tradeoffs and coach others to resolve conflicting expectations constructively. Apply this to foundational experiences across a product portfolio.

Own design communication across boundaries and coach colleagues to explain difficult decisions and unresolved risks clearly. Apply this to foundational experiences across a product portfolio.

Own ambiguous design problem framing and coach others to simplify decisions without concealing unresolved complexity. Apply this to foundational experiences across a product portfolio.

Own progress through ambiguous design work and coach others to balance exploration, learning and delivery commitments. Apply this to foundational experiences across a product portfolio.

Own how design assumptions are revisited and coach colleagues to change direction without losing the intended outcome. Apply this to foundational experiences across a product portfolio.

Own design tradeoffs across connected outcomes and coach others to make commercial reasoning explicit without dismissing user needs. Apply this to foundational experiences across a product portfolio.

Own a design direction across connected experiences and coach colleagues to translate it into consistent delivery choices. Apply this to foundational experiences across a product portfolio.

Make design sessions accessible, invite less-heard contributors and adjust the approach when participation is unequal.

Own reliable design collaboration across dependencies and coach colleagues to negotiate commitments without relying on line authority. Apply this to foundational experiences across a product portfolio.

Own constructive resolution of design disagreements and coach others to make room for perspectives that challenge their assumptions. Apply this to foundational experiences across a product portfolio.

Own the use of user evidence in design decisions and coach colleagues to challenge assumptions without overstating findings. Apply this to foundational experiences across a product portfolio.

Help a designer choose a specific development goal, arrange suitable practice and review evidence of progress.

Define design capacity needs and run structured selection and allocation decisions within agreed employment responsibilities.

Explain the responsibilities of a design manager and how fair support differs from directing every design decision. Contribute observations within foundational experiences across a product portfolio; employment decisions remain with the responsible manager.