Design Director

Own effective design development support and coach other mentors or managers to adapt their approach to individual needs. Apply this to design direction and organisation across a portfolio.

Own design organisation choices and coach managers to recruit fairly, clarify responsibilities and review whether capacity meets the work. Apply this to design direction and organisation across a portfolio.

Own dependable design management and coach managers to address performance, wellbeing and organisational constraints fairly. Apply this to design direction and organisation across a portfolio.

Own alignment through difficult design tradeoffs and coach others to resolve conflicting expectations constructively. Apply this to design direction and organisation across a portfolio.

Own design communication across boundaries and coach colleagues to explain difficult decisions and unresolved risks clearly. Apply this to design direction and organisation across a portfolio.

Own design tradeoffs across connected outcomes and coach others to make commercial reasoning explicit without dismissing user needs. Apply this to design direction and organisation across a portfolio.

Own a design direction across connected experiences and coach colleagues to translate it into consistent delivery choices. Apply this to design direction and organisation across a portfolio.

Own inclusive design working practices and coach colleagues to recognise and remove barriers to participation. Apply this to design direction and organisation across a portfolio.

Own reliable design collaboration across dependencies and coach colleagues to negotiate commitments without relying on line authority. Apply this to design direction and organisation across a portfolio.

Own constructive resolution of design disagreements and coach others to make room for perspectives that challenge their assumptions. Apply this to design direction and organisation across a portfolio.

Own how design assumptions are revisited and coach colleagues to change direction without losing the intended outcome. Apply this to design direction and organisation across a portfolio.

Frame a complex design problem as connected questions and testable increments while preserving important system constraints.

Own progress through ambiguous design work and coach others to balance exploration, learning and delivery commitments. Apply this to design direction and organisation across a portfolio.

Own accessible design decisions and coach others to integrate access needs into discovery, design and implementation. Apply this to design direction and organisation across a portfolio.

Deliver coherent interface flows and visual decisions, including error and recovery states, and refine them through critique and user evidence. Apply this to design direction and organisation across a portfolio.

Reuse or extend documented components and patterns with clear states, constraints and implementation guidance. Apply this to design direction and organisation across a portfolio.

Review an implemented journey against intended behaviour and outcomes, then coordinate and evaluate a justified improvement.

Explain how prototype fidelity and testing approach should follow the design question rather than visual polish.

Own the use of user evidence in design decisions and coach colleagues to challenge assumptions without overstating findings. Apply this to design direction and organisation across a portfolio.