Product Director

Own effective product development support and coach mentors or managers to adapt goals and feedback to individual needs.

Define product capacity needs and organise fair hiring and responsibility allocation within agreed employment authority. Apply this to a product portfolio and its product managers.

Manage product colleagues with fair expectations, useful feedback and timely performance conversations while protecting their decision remit. Apply this to a product portfolio and its product managers.

Compare product options using a proportionate commercial model and validate important assumptions with business and operational partners. Apply this to a product portfolio and its product managers.

Compare product opportunities using explicit criteria and negotiate a sequence that reflects evidence, dependencies and capacity. Apply this to a product portfolio and its product managers.

Choose a product direction with explicit tradeoffs and connect opportunities, outcomes and a revisable roadmap. Apply this to a product portfolio and its product managers.

Own alignment through contested product decisions and coach others to resolve expectations without concealing tradeoffs.

Own communication of difficult product choices and coach colleagues to keep evidence, uncertainty and commitments clear.

Own delivery learning across connected product work and coach others to improve readiness and decisions after release.

Own the review of product assumptions and coach others to adapt commitments without moving success criteria to suit results.

Work with engineers and relevant specialists to assess feasibility and risk, agree safeguards and record decisions within the product remit. Apply this to a product portfolio and its product managers.

Own progress through ambiguous product work and coach colleagues to balance investigation with responsible commitment.

Own dependable collaboration across product boundaries and coach others to resolve dependencies without assuming employment authority.

Own inclusive product decision practices and coach colleagues to address participation barriers and unequal influence.

Own constructive resolution of product disagreements and coach others to examine whose needs the decision overlooks.

Own evidence quality in product discovery and coach others to connect customer understanding with defensible product choices.

Define a measurement approach with appropriate specialists, interpret results and use them to decide whether to continue or change investment. Apply this to a product portfolio and its product managers.