The briefUser interview objectivesStoryboardingThe Bookt site, in FramerThe shop
02The projects
Two briefs, four phases each.
Design thinkingBookt.app
1Empathise
2Ideate
3Wireframe & build
4Test & iterate
No-code e-commerceFramer
1Competitors & storefront
2Style guide
3Framer CMS
4Test & first sale
MethodPractice-based learning
“Skills through the practicing of a craft, with hands-on supervision of an experienced expert.”
03The work
What the interns shipped.
Presenting BooktThe teamSalon siteClothing shop
04Built into Growth Notes
Doing is the evidence.
Practising the craftThree stages per ability
Real client briefsPractice tasks
Expert supervisionMentors who’ve done it
Theory and toolsAbilities and Skills
05Results
Ready to contribute.
Weeks, brief to launch12
Projects shipped2
Tools learned on the job4
“By the end of the internship, they had not only built confidence but also created tangible projects that demonstrate their readiness to contribute to the industry.”